Our story starts from a trash can. Literally. Not the best start for a high quality luxury bags and accessories brand you would say. On the contrary! Everyone is aware that trash has become a huge global environmental problem. So now, even more than ever, we believe it is time for all of us to join the growing zero-waste movement.
WE PROMISE YOU TRASH. GREEN TRASH.
With our undying love for great looking quality bags and accessories, and the urge to stop damaging our planet, we have started our journey to truly sustainable, cruelty free and circular alternatives for animal and synthetic leather. And ‘green’ trash is what we’ve found.
THINK OUTSIDE THE TRASH!
Our journey continues. While discovering more and more eco friendly leather and other fabrics that are made out of waste, our mission is to surprise you with many more fashionable treasures from our trash.
WINE IS ALWAYS
For us it sounded unreal. But if it was true, oh how much we wanted it! Who could ever have thought of wine leather? Well, someone in Italy did. Leather made of leftovers from wine production. Wine leather is soft, smooth, stable, 100% sustainable, almost feels like leather, and it can even be recycled!
Yes correct. It does keep the doctor away. So let's eat lots of them! Because what you might not know, apples are not only good for your health, they also contribute to a better planet. Can you imagine? From the cores and skins discarded from the industrial food industry, apple leather is made! A sustainable alternative for animal and plastic leather. We know... madness.
A SHARP IDEA.
Even overseas we found ‘green trash’. 2 Mexican guys are transforming the leafs of the Nopal cactus into leather. Nopal is used for the treatment of diabetes, high cholesterol, obesity and hangovers, but also as a food. The leafs of this plant have always been thrown away, but now they are used to make cactus leather.
Muy impresionado. That’s what we were when we read about this beautiful material made of a byproduct from the pineapple fruit industry: pineapple leaves. Once the long fibres are removed from the leaves (these create the material’s beautiful texture) the leftover biomass is used as a natural fertilizer. Two waste products, two uses. With this, this leather alternative literally takes the crown in turning trash into treasures.
No. Their personal stories don’t exactly start from a trash bin. Esther and Jolanda are friends ánd entrepreneurs, each with their own business. While discussing their daily challenges over lunch one day, they discovered they had - next to many other ones - another mutual business challenge; finding a bag that serves any purpose. From business meeting to happy hour or brunch; from laptop to lipstick.
So, with their backgrounds in building a brand from scratch, they decided to bundle their experiences and create their own favorite bag brand.
Main question however was: what materials would they use for their bags? Personally they liked leathery bags for their stylish appeal. But NO WAY they would settle for animal or synthetic leathers that would further damage our planet. Just think about it... even ‘natural’ leather isn’t as natural as many brands tell you so. If you put a leather bag in your closet without all of the chemical treatments they need, you might as well put a dead smelly animal in it. And then we haven’t even talked about all of the animal cruelties going on in the world when producing leather goods. Nor about the pollution as a result of today’s so called ‘vegan leather’ goods where animal leather has been replaced by synthetic (plastic) leather.
Having this goal in mind, they decided to start their search for cruelty free, sustainable, non plastic materials. Not only for business bags, but for bags to suit every occasion. Their journey started at the 2019 Dutch Design week in Eindhoven, The Netherlands, where they discovered a whole new world of leather alternatives that will change the future of sustainable fashion.